Cupra x Dokuzbucuk Beach Çeşme
As part of a collaboration with Dokuzbucuk Beach in Çeşme, we designed and delivered a dedicated brand space for Cupra. The sandy ground and windy conditions posed significant operational challenges; however, by utilizing durable and minimal materials, we successfully executed the construction. All elements were carefully selected to be organic and recyclable, ensuring both sustainability and alignment with Cupra’s brand values.
Installations
BEFORE
Area of usage (Appx.): 10x15=150 m2
Structure
The design primarily incorporates palm trees and jute fabric, reflecting a natural and minimal aesthetic. No additional flooring materials were used in order to preserve the authentic beach atmosphere and allow guests to feel the sand throughout the space.
Communal Area
At the center of the lounge, rustic low-height tables were placed to encourage a relaxed and social setting. Surrounding these tables, large branded cushions provided comfortable seating and reinforced the brand presence.
Seating Areas
Each corner of the structure was designed as a cozy seating zone, furnished with sofas and coffee tables, creating intimate spaces for small groups.
All materials used were organic and recyclable, ensuring a sustainable approach while aligning with Cupra’s brand values.
